What is essential for maintaining a high shop count?

Continuous marketing efforts play a crucial role in maintaining a high shop count because they help to attract new customers and retain existing ones. Effective marketing strategies create awareness about the services offered and highlight promotions, new products, or events, which stimulate interest and encourage customers to visit the shop. By maintaining a consistent presence in the market, businesses can build brand loyalty and keep their offerings front of mind for consumers.

Unlike deep pricing discounts, which can attract customers temporarily but may not be sustainable long-term, ongoing marketing efforts cultivate a consistent interest in the brand. Reduced operational hours can limit accessibility for customers, leading to fewer visits and potentially lower shop counts. While flexible cancellation policies are beneficial for customer satisfaction, they primarily enhance customer experience after a purchase is made rather than driving traffic to the shop. Hence, continuous marketing is fundamental to sustaining and increasing the number of customers visiting a shop.