Which of the following best describes PDM?

The correct answer identifies PDM as a method for tracking calls and interactions. In the context of business and customer relationship management, PDM refers to techniques and systems designed to help organizations engage with their clients effectively. This involves not only documenting phone calls but also recording interactions across various channels and understanding customer behavior and preferences. This comprehensive tracking enables businesses to analyze communication patterns, improve customer service, and refine their engagement strategies.

The other options represent different functionalities that are common in business operations but do not accurately define PDM. For example, while sales tracking software focuses specifically on monitoring sales performance and revenues, it does not encompass the broader scope of managing customer interactions that PDM covers. Similarly, a marketing tool for social media is tailored for that particular area and does not address the nuanced tracking of calls or interpersonal engagements vital to PDM. Lastly, a system for managing customer data focuses more on the storage and analysis of detailed information about customers, rather than the actual tracking of interactions, which is central to PDM's objectives.