Which question is appropriate to ask when engaging a potential corporate client?

Engaging a potential corporate client requires questions that foster understanding of their business needs and establish a professional rapport. Asking about their employer is appropriate as it provides context about the client's business environment, including their industry and corporate culture. Understanding who the client works for helps in tailoring services or solutions to meet the specific needs of their organization. This question also opens the door for a deeper conversation about their company’s goals, challenges, and how your offerings could align with their objectives.

In contrast, questions about personal preferences, such as favorite car color, do not typically connect to the business relationship and may come across as irrelevant or trivial. Questions regarding discounts could imply a focus on cost rather than value, which may not resonate well with corporate clients who often prioritize quality and service features over price alone. Asking about how often they rent cars may provide some insights into their needs, but it lacks the foundational context that comes from understanding their employer and the related business needs.